Online Community Marketing - what is it?
Using the real power of the Internet.
Did you know that you can use the Internet to drive new customers to your brick-and-motar or home-based business in any town or city anywhere in the United States? HeiserHouse has been exploiting this powerful feature of the Internet since 2002. We help small locally owned independent businesses grow your customer base by empowering consumers to easily find your brand or products and services on the Internet.
Once they find you and visit your website, we work to have them take action:
- walk through your front door to make their purchase
- place a phone order and walk through your front door to pick up their purchase
- buy online and walk through your front door to pick up their purchase
- place a phone order and request local delivery
- buy online and request local delivery
Finding You On The Internet
As you can imagine, finding your small independent business on the Internet is no simple task given the millions of businesses who advertise on the Internet every day. So how do we help consumers find your business! We employ a combination of online marketing tactics to help consumers find the products and services they are searching for right in their own community. This is what we refer to as "Online Community Marketing." more …
Your Footprint On The Internet
The business that has the most listings and links on other websites and databases - will attract more customers. The bigger your footprint on the Internet, the greater your success of attracting new customers�to your business. Here we can have an immediate impact because 99% of businesses do not even do the basic steps of submitting a uniform business profile to the main search engines, directories, portals, yellow�pages, business databases, cell phone and mobile device directories, as well as GPS, mapping,�and telemetric databases.
Identifying Search Terms
You have probably heard the term "search engine optimization" by now. What this entails is identifying the search terms (keywords) used by customers when they are looking for products and services at places like Google, Yahoo! and Bing. We identify the most popular search terms that apply to your business and then review your website content to see if these search terms are present. If they are not, we make recommendations of how to rewrite your website content to take advantage of the importance of these search terms.
Advanced Techniques
This is just the tip of the iceberg of Online Community Marketing. There are many more techniques we use like
- Local search marketing
- Social media
- Link building
- Reputation monitoring
- Legal documents for your website
- On-page disclaimers
Website Structure
Another important thing we look at is the structure of your website. Your website structure must make sense to the user and be easy to navigate. Three clicks to any destination web page is the absolute maximum for most website visitors. Page content and page layout are also critical because your have just a few seconds to convince your visitor that what you are offering is what they are interested in.
Tackling Website Development and online community marketing can be a daunting challenge for anyone. Every project we undertake is uniquely challenging just as no two small independently owned businesses are the same. Every business owner is unique and has different goals and aspirations for their business, so is the online community marketing process. This is why we have developed a structured management process we apply to every project that helps us identify the unique requirements of each business we work with. And, it takes time to develop and implement a strategic marketing program that is going to drive new customers to your business month after month.
If you are looking for a quick fix - there is none.
But, if you are looking for a someone you can trust to work with you to establish a solid foundation for getting new customers through the Internet, then we should talk.
