About HeiserHouse
Hi, my name is Scott Heiser and I've been in the technology industry for more than 30 years. That does not mean I am a dinosaur. What it does mean is that I have the knowledge and experience to quickly grasp the importance of a new technology and rapidly implement that technology in small and medium size businesses so they stay ahead of their competition. The latest innovations in Web 2.0 technologies and social media are no exception.
More importantly, I understand how to use these online tools to increase sales and profits. Having a nice website and using Facebook are not enough to position your business for growth and expansion. You must also understand the role these tools play in your overall marketing strategy and day-to-day business operations. This is where my experience and expertise will help your business grow.
Profitability and ROI are still key aspects of your online marketing strategy. It's all too easy to assume that once you have your website up and running it magically start attracting thousands of visitors every day. Believe me, this is not the reality of doing business on the Internet. It takes so much more.
A website helps your visitors understand your products or services. And, more importantly, this is where you actually build trust and confidence with your clients and visitors. But, and you knew this was coming, you also have to employ a different set of tools to get people to visit your website so it has an opportunity to do what it was created to do.
Getting people to visit your website is a daunting task and one not to be taken lightly which is why I put so much emphasis on the need for a strategic online marketing plan. A good marketing plan details the weekly and monthly activities that need to be performed to attract visitors to your website.
The basic components of the strategic online marketing plan are the same services I have generalized throughout this website: a well designed and crafted website, local search marketing including search engine optimization and keyword selection, well written and enticing content, high ranking backlinks to your website, social media venues like Facebook, Twitter and LinkedIn, and reputation management.
It was no accident that I designed my services around a well constructed strategic online marketing plan. I know it works and works well as long as you, the business owner, whole-heartedly adopts the plan, allocates the necessary resources and develops the internal operational processes to ensure the plan is properly executed.
Enough said. If this has peaked your interest then give me a call at 325.340.5309 and let's begin the conversation.
